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Center on Alcohol Marketing and Youth

Center on Alcohol Marketing
and Youth

Child staring at the television showing someone having an alcoholic drink
From 2013-2015, underage youth saw 3.9 billion non-compliant alcohol advertising impressions. This report shows how FTC-endorsed “no-buy” lists could reduce youth exposure to alcohol advertising. Learn More
Underage Drinking Costs
In 2010, underage drinking cost approximately $24.3 billion in the United States. Find the latest statistics on underage drinking in our new fact sheet. Learn More
Alcohol and money
For the first time, users can explore costs to consumers and impact on jobs resulting from alcohol tax increases by state through this interactive web tool. Learn More
Hennesy Ad
Young drinkers who exclusively drink supersized flavored alcoholic beverages are at increased risk of negative outcomes. Learn More
Bottles of alcohol
Findings from the latest ABRAND study suggests consumption of flavored alcoholic beverages is an emerging public health problem among youth. Learn More

The Center on Alcohol Marketing and Youth (CAMY) employs a public health approach to prevent and reduce alcohol-related problems among young people. To this end, our work focuses on the marketing variables of product, place, promotion and price, and the role these variables play in youth drinking and related problems.

Fact Sheets and Brochures

Learn more about underage drinking and alcohol marketing

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Find publications from all our projects

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Read CAMY research reports organized by topic

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Marketing Gallery

Tour examples of alcohol advertisements that contextualize our reports

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CAMY Web Tool

preemption map

State Preemption

Use this tool to determine what can be done in your community to address alcohol outlet density.