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Center on Alcohol Marketing and Youth

About Us

Who We Are

The Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health monitors the marketing practices of the alcohol industry to focus attention and action on industry practices that jeopardize the health and safety of America's youth.

Reducing high rates of underage alcohol consumption and the suffering caused by alcohol-related injuries and deaths among young people requires using the public health strategies of limiting the access to and the appeal of alcohol to underage persons.

Our History

CAMY was founded in 2002 at Georgetown University, with joint funding from The Pew Charitable Trusts and the Robert Wood Johnson Foundation. In 2008, the Center moved to the Johns Hopkins Bloomberg School of Public Health. Following the end of the initial funding by the two foundations, CAMY’s work has been supported by multiple funders, including federal and state government and private foundations. 

Our Approach

CAMY’s work has expanded from an initial focus on monitoring and measuring youth exposure to alcohol advertising to encompass research and public health practice across the three “best buys” for alcohol problems prevention according to the World Health Organization: physical availability, alcohol pricing, and alcohol marketing. CAMY works with a wide range of collaborators in Baltimore, the state of Maryland, across the United States and around the world, at the many levels at which decisions about alcohol policies and alcohol environments are made.

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