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Center on Alcohol Marketing and Youth

Meet Our Staff

Staff members of the Center on Alcohol Marketing and Youth have extensive backgrounds in the alcohol policy field. CAMY’s team brings decades of experience working with state and local law enforcement agencies, with policy makers at all levels from global to local, with public interest attorneys and communications experts, with researchers from around the world, and with public health advocates and advocacy organizations.

 

David JerniganDavid Jernigan, PhD

Director, Center on Alcohol Marketing and Youth (CAMY)
Associate Professor, Department of Health, Behavior and Society
Johns Hopkins Bloomberg School of Public Health

Dr. Jernigan is the Director of the Center on Alcohol Marketing and Youth (CAMY) and an Associate Professor in the Department of Health, Behavior and Society at the Johns Hopkins Bloomberg School of Public Health. Throughout his career, his work has focused on public health practice with a particular interest in alcohol policy.  Dr. Jernigan has written about and worked extensively in the field of media advocacy, the strategic use of mass media to influence public health policy. In that capacity, He has trained thousands of students and public health professionals in media advocacy and alcohol-problems prevention through the use of environmental-level strategies.

David Jernigan has worked as an advisor to the World Bank and the World Health Organization (WHO) and was principal author of WHO’s first Global Status Report on Alcohol and Global Status Report on Alcohol and Youth, and co-authored Media Advocacy and Public Health:  Power for Prevention, and Alcohol in the Developing World: A Public Health Perspective. 

He has authored numerous peer-reviewed articles and has trained thousands of public health advocates in media advocacy and alcohol-problems prevention.

Cassandra Greisen, MPACassandra Greisen, MPA

Associate Director, Center on Alcohol Marketing and Youth (CAMY)
Faculty Associate, Department of Health, Behavior and Society
Johns Hopkins Bloomberg School of Public Health

Cassie Greisen is a Faculty Research Associate with the Johns Hopkins Bloomberg School of Public Health and the Associate Director of CAMY. She oversees the Center's community outreach and engagement activities. She brings 10 years of experience in the alcohol policy field to CAMY and is actively engaged on projects relating to alcohol marketing in traditional and new media, alcohol taxes and alcohol outlet density. Cassie assists the partner universities of the Maryland Collaborative to Reduce College Drinking and Related Problems initiative with their strategies to address excessive alcohol consumption in and around their campus communities. She also works in partnership with the nine Maryland Strategic Prevention Framework II (MSPF II) jurisdictions throughout Maryland as they work to reduce underage drinking among 12-20 year-olds and binge drinking among 18-25 year-olds.

Prior to her position at CAMY, Cassie was the Associate Director for Project Extra Mile, a Nebraska-based nonprofit working to prevent youth access to alcohol. She worked closely on the campaigns to reclassify alcopops in Nebraska and to change local city zoning code to address alcohol outlet density in Omaha, Nebraska.

Cassie received her BS and MPA in Public Policy, from the University of Nebraska at Omaha.

Molly Mitchell, JDMolly Mitchell, JD

Senior Alcohol Policy Program Manager

Molly Mitchell, is a Senior Alcohol Policy Program Manager with CAMY and joined the team in 2012 to manage the Maryland Collaborative to Reduce College Drinking and Related Problems project. She oversees the daily operations of the initiative while providing technical assistance and training to the partner universities as they work to develop and implement interventions to change their environments that contribute to excessive alcohol consumption in and around their campus community. She also lends her expertise to the Maryland Strategic Prevention Framework II initiative, providing guidance to the nine jurisdictions in Maryland working to reduce underage drinking among 12-20 year-olds and binge drinking among 18-25 year-olds in Maryland.

Molly brings years of experience consulting with local nonprofit organizations on substance abuse prevention and is a member of the Maryland Bar Association. She previously managed the Mid-Atlantic Public Health Training Center at the Johns Hopkins Bloomberg School of Public Health and has consulted local nonprofit organizations on fundraising and substance abuse prevention. Additionally, Molly coordinated the Enforcing Underage Drinking Laws program in the Governor’s Office of Crime Control & Prevention. She is a member of the Maryland Bar Association.

190x220-martha-ruffinMartha Ruffin

Senior Research Program Coordinator

Martha Ruffin is a Senior Research Program Coordinator with CAMY where she serves as part of the technical assistance team providing leadership and coordination for both the Maryland Collaborative partner schools and the nine Maryland Strategic Prevention Framework II (MSPF II) jurisdictions working to reduce underage drinking among 12-20 year-olds and binge drinking among 18-25 year-olds.

Martha has spent much of her professional life working on policy initiatives related to health and human services. During her tenure with the Annie E Casey Foundation, Martha worked closely with strategic partners to promote the development and adoption of family strengthening and family economic success policies.

Alicia Samuels, MPHAlicia Samuels, MPH

Director of Communications

Alicia Samuels is the Director of Communications for CAMY. She works to raise public awareness of CAMY and youth exposure to alcohol marketing as a public health problem through media relations, social media and media advocacy. She also directs communications efforts for the Johns Hopkins Center for Gun Policy and Research. Alicia received her MPH from Emory University in 2001 and her BA cum laude from the University of Rochester in 1999.