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African-American Youth and Alcohol Advertising
The prevalence and consequences of underage drinking among African-American youth

Alcohol Advertising and Youth
Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing have a significant impact on youth decisions to drink.

Alcohol Advertising on Sports Television, 2001 to 2003
This fact sheet looks at alcohol product advertising on network cable TV, broadcast network TV (national and regional), and broadcast spot TV as reported by TNS Media Intelligence/CMR for 2003. We compare alcohol product advertising with all other television advertising, with other product advertising on sports programming, and with other alcohol product advertising on television.

Children, Youth Saw Over 30 Percent More Alcohol Ads on Television in 2004 than in 2001
Increase Comes Despite Industry "Reforms," Public Concern.

Drinking and Risky Sexual Behavior
Underage youth who drink alcohol are more likely to experience consequences related to risky sexual behavior.

Hispanic Youth and Alcohol Advertising
The consequences of underage drinking among Hispanic youth are serious and disturbing.

Policy Recommendations
A number of organizations and government entities have called on the alcohol industry to take a more disciplined approach to its advertising.

Prevalence of Underage Drinking
More youth in the United States drink alcohol than smoke tobacco or marijuana, making it the drug most used by American young people.

Summary Brochure: Alcohol Marketing and Youth
Brochures in English and Spanish from CAMY

Television, Alcohol Ads and Youth, 2001 to 2005
Television alcohol advertising from 2001 to 2005 resulted in alcoholic beverage advertising substantially exposing young people to their products.

The Internet, Alcohol, and Youth
Alcohol company websites have sizeable youth audiences and contain content that is attractive to youth.

The Toll of Underage Drinking
Drunk driving, alcohol dependence, risky sexual behavior and health consequences

What Parents Want
Parents perceive alcohol ads as having an impact on teen drinking habits, and they see alcohol companies as falling far short in dealing responsibly with the impact of their advertising on young people.

Women, Girls and Alcohol
The gender gap in drinking has closed. Young girls are drinking more than underage boys.

Fact Sheets Related to The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking

Alcohol Advertising and Promotion
Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking

Characteristics of Underage Drinking
Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking

Consequences of Underage Drinking
Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking

Underage Drinking: Restricting Access
Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking

Fact Sheets Related to the Institute of Medicine Report

Alcohol Advertising and Promotion
Excerpts from Reducing Underage Drinking: A Collective Responsibility

Characteristics of Underage Drinking
Excerpts from Reducing Underage Drinking: A Collective Responsibility

Consequences of Underage Drinking
Excerpts from Reducing Underage Drinking: A Collective Responsibility

Key Recommendations to Reduce Underage Drinking
Excerpts from Reducing Underage Drinking: A Collective Responsibility

Understanding Youth Drinking
Excerpts from Reducing Underage Drinking: A Collective Responsibility

Why a Strategy Is Needed
Excerpts from Reducing Underage Drinking: A Collective Responsibility

Copyright 2010, The Center on Alcohol Marketing and Youth

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