Fact SheetsCAMY Fact SheetsAfrican-American Youth and Alcohol Advertising The prevalence and consequences of underage drinking among African-American youth Alcohol Advertising and Youth Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing have a significant impact on youth decisions to drink. Alcohol Advertising on Sports Television, 2001 to 2003 This fact sheet looks at alcohol product advertising on network cable TV, broadcast network TV (national and regional), and broadcast spot TV as reported by TNS Media Intelligence/CMR for 2003. We compare alcohol product advertising with all other television advertising, with other product advertising on sports programming, and with other alcohol product advertising on television. Children, Youth Saw Over 30 Percent More Alcohol Ads on Television in 2004 than in 2001 Increase Comes Despite Industry "Reforms," Public Concern. Drinking and Risky Sexual Behavior Underage youth who drink alcohol are more likely to experience consequences related to risky sexual behavior. Hispanic Youth and Alcohol Advertising The consequences of underage drinking among Hispanic youth are serious and disturbing. Policy Recommendations A number of organizations and government entities have called on the alcohol industry to take a more disciplined approach to its advertising. Prevalence of Underage Drinking More youth in the United States drink alcohol than smoke tobacco or marijuana, making it the drug most used by American young people. Summary Brochure: Alcohol Marketing and Youth Brochures in English and Spanish from CAMY Television, Alcohol Ads and Youth, 2001 to 2005 Television alcohol advertising from 2001 to 2005 resulted in alcoholic beverage advertising substantially exposing young people to their products. The Internet, Alcohol, and Youth Alcohol company websites have sizeable youth audiences and contain content that is attractive to youth. The Toll of Underage Drinking Drunk driving, alcohol dependence, risky sexual behavior and health consequences What Parents Want Parents perceive alcohol ads as having an impact on teen drinking habits, and they see alcohol companies as falling far short in dealing responsibly with the impact of their advertising on young people. Women, Girls and Alcohol The gender gap in drinking has closed. Young girls are drinking more than underage boys. Fact Sheets Related to The Surgeon General's Call to Action To Prevent and Reduce Underage DrinkingAlcohol Advertising and Promotion Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking Characteristics of Underage Drinking Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking Consequences of Underage Drinking Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking Underage Drinking: Restricting Access Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking Fact Sheets Related to the Institute of Medicine ReportAlcohol Advertising and Promotion Excerpts from Reducing Underage Drinking: A Collective Responsibility Characteristics of Underage Drinking Excerpts from Reducing Underage Drinking: A Collective Responsibility Consequences of Underage Drinking Excerpts from Reducing Underage Drinking: A Collective Responsibility Key Recommendations to Reduce Underage Drinking Excerpts from Reducing Underage Drinking: A Collective Responsibility Understanding Youth Drinking Excerpts from Reducing Underage Drinking: A Collective Responsibility Why a Strategy Is Needed Excerpts from Reducing Underage Drinking: A Collective Responsibility |