Fact Sheets Related to The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking

Alcohol Advertising and Promotion
Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking

Characteristics of Underage Drinking
Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking

Consequences of Underage Drinking
Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking

Underage Drinking: Restricting Access
Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking

Fact Sheets Related to the IOM Report

Alcohol Advertising and Promotion
Excerpts from Reducing Underage Drinking: A Collective Responsibility

Characteristics of Underage Drinking
Excerpts from Reducing Underage Drinking: A Collective Responsibility

Consequences of Underage Drinking
Excerpts from Reducing Underage Drinking: A Collective Responsibility

Key Recommendations to Reduce Underage Drinking
Excerpts from Reducing Underage Drinking: A Collective Responsibility

Understanding Youth Drinking
Excerpts from Reducing Underage Drinking: A Collective Responsibility

Why a Strategy Is Needed
Excerpts from Reducing Underage Drinking: A Collective Responsibility

Other Fact Sheets

African-American Youth and Alcohol Advertising
The prevalence and consequences of underage drinking among African-American youth

Alcohol Advertising and Youth
Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing have a significant impact on youth decisions to drink.

Alcohol Advertising on Sports Television, 2001 to 2003

Children, Youth Saw Over 30% More Alcohol Ads on Television in 2004 than in 2001
Increase Comes Despite Industry "Reforms," Public Concern

Drinking and Risky Sexual Behavior

Hispanic Youth and Alcohol Advertising
The consequences of underage drinking among Hispanic youth are serious and disturbing

Policy Recommendations
A number of organizations and government entities have called on the alcohol industry to take a more disciplined approach to its advertising

Prevalence of Underage Drinking

Summary Brochure: Alcohol Marketing and Youth

Television, Alcohol Ads and Youth, 2001 to 2005
Television alcohol advertising from 2001 to 2005 resulted in alcoholic beverage advertising substantially exposing young people to their products.

The Internet, Alcohol, and Youth
Alcohol company Web sites have sizeable youth audiences and contain content that is attractive to youth

The Toll of Underage Drinking
Drunk driving, alcohol dependence, risky sexual behavior and health consequences.

What Parents Want

Women, Girls and Alcohol