Center on Alcohol Marketing
Youth under the legal drinking age saw 3.8 billion non-compliant alcohol advertising impressions, nearly 1 out of every 8 alcohol advertising impressions seen by youth.
In 2010, underage drinking cost approximately $24.3 billion in the United States. Find the latest statistics on underage drinking in our new fact sheet.
For the first time, users can explore costs to consumers and impact on jobs resulting from alcohol tax increases by state through this interactive web tool.
Young drinkers who exclusively drink supersized flavored alcoholic beverages are at increased risk of negative outcomes.
Findings from the latest ABRAND study suggests consumption of flavored alcoholic beverages is an emerging public health problem among youth.
A new study found that Maryland’s 2011 increase in alcohol sales tax appears to have led to fewer purchases of alcohol in the state, suggesting reduced alcohol use.
The Center on Alcohol Marketing and Youth (CAMY) employs a public health approach to prevent and reduce alcohol-related problems among young people. To this end, our work focuses on the marketing variables of product, place, promotion and price, and the role these variables play in youth drinking and related problems.
Learn more about underage drinking and alcohol marketingLearn More
Read CAMY research reports organized by topicLearn More
Tour examples of alcohol advertisements that contextualize our reportsLearn More
CAMY Web Tool
Use this tool to determine what can be done in your community to address alcohol outlet density.