Alcohol Brand Research Among Underage Drinkers (ABRAND)
ABRAND is a research collaboration between the Boston University School of Public Health and the Johns Hopkins Bloomberg School of Public Health.
This project initiates a new line of alcohol research providing the first-ever comprehensive assessment of the relationship between brand-specific alcohol advertising and youth alcohol consumption. This project will help to inform the development of more effective policies to monitor the potential role of alcohol advertising on youth drinking and to prevent youth alcohol use and its harmful consequences.
Alcohol Brand Research Among Underage Youth
To access the youth alcohol brand preference data used for this project and manuscripts published by the research team, visit www.youthalcoholbrands.com.