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Television, Alcohol Ads and Youth in 2002
Alcohol advertising on television, and youth exposure to it, increased in 2002View the Factsheet

Errata

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Posted July 29, 2004

Errata: Because of an editing error, the average youth audience composition for alcohol advertising on sports programming was misreported as 6.5% on page 5. It is 8.5%. The text of the report should have read: The alcohol industry spent 60% of its television advertising dollars on sports programming, where the average youth audience composition was a mere 8.5%.

Because of a tabulation error, GRPs for broadcast spot television were not included in the totals for regular and diet carbonated soft drinks. Total GRPs for the soft drink category should have been reported in Figure 2 as 26,027. The text of the report should have read: Youth saw more than two television advertisements for beer and ale for every three ads for carbonated soft drinks, a product more normally associated with youth.

CAMY regrets the errors and is glad to set the record straight.

Note: These changes have been made in the Web-based files as of July 29, 2004.