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Center on Alcohol Marketing and Youth

Fact Sheets and Brochures

Learn more about underage drinking and alcohol marketing through our fact sheets and brochures

Fact Sheets

Alcohol Advertising and Youth

  • General alcohol advertising and youth
    Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing have a significant impact on youth decisions to drink.

  • Alcohol Advertising and Sports TV
    This fact sheet looks at alcohol product advertising on network cable TV, broadcast network TV (national and regional), and broadcast spot TV as reported by TNS Media Intelligence/CMR for 2003. We compare alcohol product advertising with all other television advertising, with other product advertising on sports programming, and with other alcohol product advertising on television.

Underage Drinking

  • Drinking and Risky Sexual Behavior
    Underage youth who drink alcohol are more likely to experience consequences related to risky sexual behavior.

  • Policy Recommendations
    A number of organizations and government entities have called on the alcohol industry to take a more disciplined approach to its advertising.

  • Prevalence of Underage Drinking
    More youth in the United States drink alcohol than smoke tobacco or marijuana, making it the drug most used by American young people.
  • The Toll of Underage Drinking
    Drunk driving, alcohol dependence, risky sexual behavior and health consequences
  • What Parents Want
    Parents perceive alcohol ads as having an impact on teen drinking habits, and they see alcohol companies as falling far short in dealing responsibly with the impact of their advertising on young people.

National Prevention Strategy, 2011

Excerpts from The National Prevention Strategy


Surgeon General’s Call to Action to Prevent and Reduce Underage Drinking, 2007

Excerpts from The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking


Institute of Medicine Report, 2003