Fact Sheets and Brochures
Learn more about underage drinking and alcohol marketing through our fact sheets and brochures
Alcohol Advertising and Youth
- General alcohol advertising and youth
Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing have a significant impact on youth decisions to drink.
- Alcohol Advertising and Sports TV
This fact sheet looks at alcohol product advertising on network cable TV, broadcast network TV (national and regional), and broadcast spot TV as reported by TNS Media Intelligence/CMR for 2003. We compare alcohol product advertising with all other television advertising, with other product advertising on sports programming, and with other alcohol product advertising on television.
- African-American Youth and Alcohol Advertising
The prevalence and consequences of underage drinking among African-American youth
- Television, Alcohol Ads and Youth
Television alcohol advertising from 2001 to 2005 resulted in alcoholic beverage advertising substantially exposing young people to their products.
- The Internet, Alcohol, and Youth
Alcohol company websites have sizeable youth audiences and contain content that is attractive to youth
- Women, Girls and Alcohol
The gender gap in drinking has closed. Young girls are drinking more than underage boys.
- Hispanic Youth and Alcohol Advertising
The consequences of underage drinking among Hispanic youth are serious and disturbing.
- Youth Saw 30% More Alcohol Ads on TV in 2004 than 2001
Increase Comes Despite Industry "Reforms," Public Concern.
- Drinking and Risky Sexual Behavior
Underage youth who drink alcohol are more likely to experience consequences related to risky sexual behavior.
- Policy Recommendations
A number of organizations and government entities have called on the alcohol industry to take a more disciplined approach to its advertising.
- Prevalence of Underage Drinking
More youth in the United States drink alcohol than smoke tobacco or marijuana, making it the drug most used by American young people.
- The Toll of Underage Drinking
Drunk driving, alcohol dependence, risky sexual behavior and health consequences
- What Parents Want
Parents perceive alcohol ads as having an impact on teen drinking habits, and they see alcohol companies as falling far short in dealing responsibly with the impact of their advertising on young people.
National Prevention Strategy, 2011
Excerpts from The National Prevention Strategy
Surgeon General’s Call to Action to Prevent and Reduce Underage Drinking, 2007
Institute of Medicine Report, 2003
- Plugged in 24/7: Alcohol Advertising & Youth in the Digital Age, 2011