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Center on Alcohol Marketing and Youth

Archived Reports

Television

2008

2007

2006

2005

2004

2003

2002

Radio

2007

2006

2004

2003

  • Radio Daze: Alcohol Ads Tune in Underage Youth 
    This report pioneered public health surveillance of alcohol advertising on the radio, a heavily targeted medium that at the time was also very popular with young people. It helped to build public pressure for stronger industry self-regulatory standards, which the Federal Trade Commission convinced alcohol companies to adopt in September 2003.
    Read the full report.
    Press materials

Magazines

2007

2006

2005

2002

  • Overexposed: Youth a Target of Alcohol Advertising in Magazines 
    Building on the experience in tobacco control, this report pioneered a methodology for public health surveillance of youth exposure to alcohol advertising in magazines, drawing on findings from court cases in California that had upheld such a methodology for tobacco advertising.

 

Minorities

2006

2005

2003

Internet

2004

 

General

2007

  • Is "Spillover" Exposure of Youth to Alcohol Advertising an Inevitable Consequence?
    This working paper analyzes whether exposure of underage youth is an inevitable consequence of placing ads in media where young adults will see them.

2006

2005

2003